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Porsche Bloodlines Goes Worldwide

   Added by Fredrik Suter
  Published Fri 11/Apr/2008
  Keywords:

Porsche, localization


  Category:

fi


Released in early February, the North American Porsche Bloodlines campaign site received critical acclaim and went on to win an FWA award. After seeing the sites impact, Porsche decided to utilize this experience in multiple global markets. We have worked directly with Porsche to create each localization of the site. Today, the localized Porsche Bloodlines site is available for the following markets: China, Russia, Mid East and Asia Pacific.

Enjoy!


1. ilfz     nyc,   Fri  11/Apr/2008
Thats great news guys! Congratz!
I wonder how you guys handled the different language characters and flash - and if there were any problems // would be interesting to know.
2. Joel Tinley     Southern California,   Fri  11/Apr/2008
Congrats on the project's success.

@ilfz
In flash they just embed the correct localized font type which will be present in the .swf that each user pulls onto their computer. That way there aren't any problems with that specific user's computer not having the font, even though since it's localized they would likely have it anyway except for speciality fonts, which are always embedded.

3. Von Ramsey     Turkey,   Sat  12/Apr/2008
Thats realy cool guyz!
4. Yodan     USA,   Sat  12/Apr/2008
Can someone help me on this check out... Post on this blog from Sept. 20th Flash Height. I hate to post it here, but this blog does not have a lmost recent post section.... for the different areas


Thanks

PS Joakim is helping, but I fear he is tied up with the launch. Thanks
5. delizade     turkey,   Sat  12/Apr/2008
"After seeing the sites impact, Porsche decided to utilize this experience in multiple global markets." it is great news for the interactive media marketplace. actually taking series success thanks to a good work (like porsche) has a power that push designers/developers/agencies to think about makaing good and stabil-quantity works in marketplace. generally agencies don't care long term succsess on their works.